{"title":"Our rituals","description":"\u003cp\u003eEach Démélé ritual is designed as a complete routine.\u003c\/p\u003e\n\u003cp\u003eA combination of targeted treatments that work in synergy on the scalp and lengths, revealing visible results from the very first uses.\u003c\/p\u003e","products":[{"product_id":"routine-cheveux-secs-cuir-chevelu-sec","title":"Hydration \u0026 Comfort Ritual","description":"\u003cp\u003eThe Démélé Hydration \u0026amp; Comfort Ritual brings together two complementary treatments to gently cleanse the scalp, hydrate dry hair, and restore more supple, softer, and easier-to-style lengths.\u003c\/p\u003e\n\u003cp\u003eThis routine combines the Hydrating \u0026amp; Nourishing Shampoo, designed for normal to dry scalp, and the Strengthening \u0026amp; Detangling Mask, designed to nourish the hair fiber, facilitate detangling, and reduce the feeling of rough or weakened hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with active ingredients inspired by haircare skincare, these treatments help preserve scalp balance, provide comfort to the roots, and improve the appearance of dry, dull, or sensitized hair.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleanses the scalp without being harsh.\u003c\/li\u003e\n\u003cli\u003eHelps hydrate dry and sensitized hair.\u003c\/li\u003e\n\u003cli\u003eProvides a feeling of comfort to the scalp.\u003c\/li\u003e\n\u003cli\u003eFacilitates detangling.\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, more supple, and shinier.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of frizz.\u003c\/li\u003e\n\u003cli\u003eIdeal routine for normal to dry hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse the Hydrating \u0026amp; Nourishing Shampoo 2 to 3 times a week.\u003c\/li\u003e\n\u003cli\u003eApply to wet scalp, massage gently, then rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with the Strengthening \u0026amp; Detangling Mask on towel-dried lengths.\u003c\/li\u003e\n\u003cli\u003eLeave on for a few minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eIncorporate the routine regularly to restore comfort, softness, and suppleness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Démélé","offers":[{"title":"Default Title","offer_id":56709277843721,"sku":null,"price":79.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4246\/1961\/files\/rituel-hydratation-confort-cheveux-secs-demele.jpg?v=1782239489"},{"product_id":"rituel-reequilibre-racines-legeres","title":"Rebalancing \u0026 Lightweight Roots Ritual","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe Rebalancing \u0026amp; Lightweight Roots Ritual combines a weekly scrub and a purifying shampoo to gently purify, support sebum rebalancing, and restore a lighter-feeling sensation at the roots.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis ritual combines the \u003cstrong\u003ePurifying \u0026amp; Cleansing Scrub\u003c\/strong\u003e, a weekly step inspired by skincare for the scalp, and the \u003cstrong\u003ePurifying \u0026amp; Rebalancing Shampoo\u003c\/strong\u003e, designed for oily-prone scalps and roots that become greasy quickly.\u003c\/p\u003e\n\u003cp\u003eThe Scrub helps gently exfoliate, free the scalp from impurities and styling product residue. The Purifying \u0026amp; Rebalancing Shampoo then gently cleanses the scalp and supports sebum rebalancing while respecting its natural balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResult: a fresher-feeling scalp, lighter roots, and a more balanced ritual from the roots up.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis ritual contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e1 Purifying \u0026amp; Cleansing Scrub — 250 ml\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e1 Purifying \u0026amp; Rebalancing Shampoo — 250 ml\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently purifies the scalp.\u003c\/li\u003e\n\u003cli\u003eSupports sebum rebalancing.\u003c\/li\u003e\n\u003cli\u003eHelps remove impurities and styling product residue.\u003c\/li\u003e\n\u003cli\u003eLeaves the scalp feeling fresher.\u003c\/li\u003e\n\u003cli\u003eHelps roots feel lighter.\u003c\/li\u003e\n\u003cli\u003eDesigned for oily-prone scalps and roots that become greasy quickly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnce a week\u003c\/strong\u003e, apply the \u003cstrong\u003ePurifying \u0026amp; Cleansing Scrub\u003c\/strong\u003e to wet scalp. Massage gently in circular motions, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eThen use the \u003cstrong\u003ePurifying \u0026amp; Rebalancing Shampoo\u003c\/strong\u003e to gently cleanse the scalp.\u003c\/li\u003e\n\u003cli\u003eOn other wash days, use the \u003cstrong\u003ePurifying \u0026amp; Rebalancing Shampoo\u003c\/strong\u003e directly, according to your scalp’s needs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Démélé","offers":[{"title":"Default Title","offer_id":57146589217033,"sku":null,"price":70.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4246\/1961\/files\/finalSDB_LIFESTYLE3635_3_2.jpg?v=1782050278"},{"product_id":"rituel-densite-racines-fortes","title":"Density \u0026 Strong Roots Ritual","description":"\u003cp\u003eThe Démélé Strong Roots \u0026amp; Density Ritual brings together 3 Strengthening \u0026amp; Densifying Serums to support a regular treatment for visible hair loss, reduced hair density and weakened roots.\u003c\/p\u003e\n\u003cp\u003eDesigned for fine, thinning hair or hair experiencing reactive shedding, this ritual helps strengthen hair anchoring, support natural hair growth and visibly improve hair density.\u003c\/p\u003e\n\u003cp\u003eIts lightweight, non-greasy texture is applied directly to the scalp, without rinsing, to stimulate the roots without weighing down the hair. Used day after day, the scalp appears more balanced and the hair looks stronger, more resilient and denser.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps limit visible hair loss.\u003c\/li\u003e\n\u003cli\u003eSupports natural hair growth.\u003c\/li\u003e\n\u003cli\u003eStrengthens weakened roots.\u003c\/li\u003e\n\u003cli\u003eVisibly improves hair density.\u003c\/li\u003e\n\u003cli\u003eSuitable for fine, thinning hair or hair with reduced density.\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy, leave-in texture.\u003c\/li\u003e\n\u003cli\u003eIdeal for regular treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a few drops directly to the dry scalp.\u003c\/li\u003e\n\u003cli\u003eGently massage with your fingertips.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eUse daily or at least 3 to 4 times a week.\u003c\/li\u003e\n\u003cli\u003eFor optimal results, follow a regular treatment for at least 3 months.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Démélé","offers":[{"title":"Default Title","offer_id":57150318706953,"sku":null,"price":118.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4246\/1961\/files\/rituel-densite-racines-fortes-3-serums-demele.jpg?v=1782243567"},{"product_id":"rituel-reset-cuir-chevelu","title":"Scalp Reset Ritual","description":"\u003cp\u003eThe Démélé Scalp Reset Ritual combines two complementary treatments to purify the scalp, remove styling product residue, and repair the lengths without weighing them down.\u003c\/p\u003e\n\u003cp\u003eThis ritual combines the Purifying \u0026amp; Cleansing Scrub, a scalp scrub to use before shampooing, and the Strengthening \u0026amp; Detangling Mask, a repairing treatment designed to nourish the hair fiber, make detangling easier, and leave hair softer, more supple, and shinier.\u003c\/p\u003e\n\u003cp\u003eIdeal for scalps lacking freshness, weighed-down roots, dull, sensitized, or difficult-to-detangle hair, this ritual helps restore a cleaner scalp and visibly more beautiful lengths.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently purifies the scalp.\u003c\/li\u003e\n\u003cli\u003eHelps remove impurities and styling product residue.\u003c\/li\u003e\n\u003cli\u003ePrepares the scalp and hair for subsequent treatments.\u003c\/li\u003e\n\u003cli\u003eHelps repair the hair fiber.\u003c\/li\u003e\n\u003cli\u003eMakes detangling easier.\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, more supple, and shinier.\u003c\/li\u003e\n\u003cli\u003eSuitable for dry, sensitized, dull, or difficult-to-detangle hair.\u003c\/li\u003e\n\u003cli\u003eIdeal routine for a hair reset once a week.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use it?\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnce a week, apply the Purifying \u0026amp; Cleansing Scrub to damp scalp before shampooing.\u003c\/li\u003e\n\u003cli\u003eMassage gently in circular motions, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eAfter shampooing, apply the Strengthening \u0026amp; Detangling Mask to towel-dried lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 to 10 minutes for an intensive treatment, then rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Démélé","offers":[{"title":"Default Title","offer_id":57150339055881,"sku":null,"price":88.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/4246\/1961\/files\/scrubmaskSDBLIFESTYLE3635.jpg?v=1782246114"},{"product_id":"rituel-decouverte-demele","title":"Démélé Discovery Ritual","description":"\u003ch2\u003eThe ideal ritual to get started simply with Démélé.\u003c\/h2\u003e\n\u003cp\u003e\nNot sure yet which need is most important for you: roots, scalp comfort or lengths? 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