A distinctive positioning
Premium scalp care creates a new entry point for haircare advice.
Démélé for professionals
Put the scalp back at the heart of advice.
Démélé supports salons, head spas, boutiques, and distributors that want to offer a premium, expert, and sensorial approach to scalp care.
Partnerships in France and internationally.
A new take on hair care
The scalp is skin.
It all starts at the root.
Démélé brings together scalp expertise, skincare-inspired formulas, targeted treatments, and the beauty of ritual. A concise, cohesive routine designed to enhance professional advice and create a memorable customer experience.
Why Démélé
Desirable expertise.
Meaningful resale.
An easy-to-recommend ritual
Complementary steps, from the roots to the lengths, to build a clear recommendation.
A premium experience
Sensory textures, a distinctive world, and an expert approach without feeling clinical.
Consistent resale
Clear needs and targeted rituals that extend the in-store advice at home.
Framed evidence
Communication based on testing and responsible formulations, with no miracle claims.
A brand with a human touch
A founding story, accessible expertise, and close relationships with partners.
By your side
More than a range.
A ritual to pass on.
Training, testers, sales materials, diagnostics and events: we tailor our support to your establishment, your team and your clientele.
Training
Familiarization with the treatments, ritual and customer advice.
Testers
Tools to introduce textures, techniques, and sensory experiences.
Supports
Sales materials, visuals and content to make recommendations easier.
Diagnosis
Guidance on observation and personalized advice.
Animations
Signature moments created with our teams and customers.
Partenaires
They introduce Démélé.
Partner store · Paris
Professional area
Your orders, simply.
A secure space is being prepared for you to find your pricing, place orders, track your free shipping threshold, and access your business documents.
Become a partner
Imagine your Démélé experience.
Tell us about your business and your project. Commercial terms and professional documentation will be provided after we connect.
maud@hellobeautiful.fr Maud · Démélé Partnerships Team